If you have been following me from the start you know that I discovered the possibility of making money online from Cafepress back in 2007. Even though I didn’t believe you could make money with Cafepress and quit your day job. It did prove as a good source for a small passive income once you set up your shop. Having some extra beer money if you will, or some money to pay for extra bills.
It is kind of funny that this post comes one day after I discussed how a greedy entrepreneur is set up for failure. Because that is where I think Cafepress is headed.
Why You Should NOT Try To Make Money With Cafepress Part 1/2
I am kind of taking a Star Wars approach here and doing the beginning at the end. I had to show you how you could make money with Cafepress before I show you why you shouldn’t, right? Actually that is not completely accurate. I apologize to anyone if you were reading through my articles and taking action. I do commend you for taking action though. Very few people have that drive and you will be just fine and adapt to the situation.
As promised when this blog was created though. I am staying true to my words and reporting all realities that I promised to report. Even if it makes me go back on previous recommendations.
So after discussing how you CAN make money with Cafepress. Why am I now saying you should NOT try to make money with Cafepress? The answer is really actually pretty simple! Back in the day Cafepress use to be a great source of passive income. Even to the amount that you could possible quit your day job. I hope no store owners actually put all their eggs in one basket and hoped Cafepress would support them for years to come.
Actually you should never put all your bets on any one online income strategy. Not even if it is your blog, mobile app you created, a new web application, etc. Technology and trends change to rapidly in today’s society. New trends and new technologies come along everyday. Remember MySpace?
Back to the subject on hand though. Cafepress became greedy and it is ruining their business.
Why did I come to this conclusion though?
The last 2 months have been the first 2 months since I started my Cafepress store in 2007 that I have made NO sales. At first I didn’t think anything of this because after the end of the year sales tend to dive down. Never have I had 2 months with completely no sales at all. I’ve never even had 1 month with no sales before. On top of that I have been actively optimizing my store and product keywords.
So I decided to do some research and see what other people were saying. I ended up getting into the financials of Cafepress and seeing their stocks are not looking to promising either.
The Results Of Greed
See back in the day you use to be able to choose your own mark ups and it was easier to promote your shop via Google. Now you are very lucky if you are able to drive traffic to your actual shop. Most of your designs will be found in the Cafepress Marketplace where you are only able to make a 10% commission on anything you sell regardless of your mark up. Cafepress also sells these products for what they see fit. Which in my opinion is overpriced and results in less sales.
Cafepress got greedy and it is destroying their business. Originally when they made this change I knew it made a lot of shop owners angry and it most defiantly did. I was not horribly concerned about it though because all my sales come from the Cafepress Marketplace. I never spent the time promoting my shop and just relied on making sure I was hitting on the keywords for my designs. Remember I am trying to make money as a passive stream.
It appears that from a greed driven business model and competition coming around in the recent years that Cafepress is falling apart. I don’t expect them to be able to keep investors happy since going public and Cafepress becoming the next MySpace.
Due to the lack of sales and a failing business I am going to pull my Cafepress accounts.
1. Because when they see what I have written about them they will probably do it for me. I know they will cancel my affiliate account at the very least.
2. The greedy business model that Cafepress has become is the very thing that I am against.
I have started looking into Zazzle.com to move my designs too. I have not used this site though and will not make any recommendations or links to this site until I decide if it is a suitable replacement.
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